http://tcattorney.typepad.com ― Welcome to Copyright Law Radio. My name is Copyright Attorney Enrico Schaefer. Today, we are going to talk about an issue that comes up all the time. An artist or author, otherwise known as the little guy, who produces or authors a piece of original work and the work ends up getting used by a large company without permission.
In fact, oftentimes, what happens in these situations is that the large company sees it in the environment, the marketing company picks it up, reproduces it, either identically or substantially similar to the otherwise protected work and incorporates into an advertising campaign or product or service without permission.