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Traverse City, MI Lawyers are reporting that Michigan bloggers and affiliate marketers should take note: the Federal Trade Commission has issued new guidelines under 16 CFR Part 255 concerning the use of advertising, testimonials, and endorsements in blog posts. Starting December 1, 2009, bloggers and affiliate marketers who endorse a product must disclose whether they have a material connection to the product’s provider if that connection would affect the public’s assessment of the weight or credibility of the endorsement. Contact an experienced internet lawyer for more information.
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