http://www.traverselegal.com ― The first tip that I always tell someone is name is important. And what I mean by that is there are two things that really pertain to a website that deal with a name. The first is the domain name. The second is the actual service mark or trademark associated with the particular website. More often than not, they’re the same. However, sometimes it’s very difficult to get a domain name that matches a service mark and therefore there might be some variation in the domain name as it relates to the service mark.